What’s in a name? Tips for choosing your company name

What’s in a name? Tips for choosing your company name

The company name is one of the most important assets of a business. The name can dictate the future of the business venture. Not only that, it embodies the characteristics of the company. Before starting the company registration process, it is important that you have already chosen a name that’s appealing, memorable, and available. Below are some of the tips that can help you choose the right company name.

Choose a memorable name

You should select a name that is easy to remember. While there’s no definitive way to guarantee that the company name will be memorable, there are some anecdotal examples that can help you choose the right one.

One way to make the name stick to one’s memory is through the use of repetitive letters in the name, such as Coca-Cola and PayPal. Or you can look at the Greek mythology for inspiration, such as Pandora and Nike. The former was the person who was responsible for releasing indulgences and evils to the world. The latter is the god of victory. Just make sure that the Greek name is appropriate for your business.

Name should make sense

Running a business will be easier if its name is something that makes sense. Potential customers must be able to determine what your products and services you provide through the name alone. That way there will be no confusion when it comes to the focus of the company. It will also be good for the company’s marketing strategy.

While a foreign sounding name might be interesting, it can lead to misunderstandings and garble the name on a regular basis. The best way to name your company is to look for a name that is easy to pronounce, meaningful for the company, and makes sense. Make sure that the name suggests what the company has to offer.

Love the name

It is important that you love the name that you have chosen for your company. Keep in mind that the name is a permanent thing. You will be stuck with it for a long time. When running a small business, the name will be said a lot of times daily. And that’s why it is important that you really love it.

It is available

The very first step that you should take when registering a new company is to ensure that the company name you have chosen is still available. Before you brand your website or print any marketing materials, make sure that you do your due diligence and find out if the name is still available for registration. You should also determine if it is not restricted and is not subject to a pending or existing trademark in Australia. If you are thinking of expanding overseas in the future, then make sure that there are no competitors with similar names.

We recommend you first build a list with few options than use our company name check form to check them all before incorporating a new company.

These are the things that you need to consider when choosing a company name.
Enjoy starting your new business 😉